Scrubbr: The AI-Powered Cleaning Marketplace

Executive Summary

Scrubbr is a three-sided cleaning marketplace that uses postcode density routing to make professional cleaning cheaper, faster, and more reliable — for both customers and cleaners. $SCRUB is the native utility token intended to support the platform: helping enable cleaner participation and verification features, customer rewards infrastructure, and platform utility.

The UK cleaning industry is worth £6.5 billion and remains structurally inefficient. Scrubbr's founding insight — that batching jobs geographically eliminates the dead travel time that inflates prices and reduces cleaner income — creates a flywheel that strengthens with every booking. The more customers in a postcode, the better the rates; the better the rates, the more customers.

The platform is already in development. $SCRUB is designed as the utility layer of the Scrubbr ecosystem, supporting cleaner participation, customer rewards infrastructure and platform functionality. The token is intended to enhance the operation of the marketplace rather than represent ownership, equity or entitlement to profits.

1The Problem

1.1 Broken for Customers

Booking a cleaner in the UK typically means choosing between generic marketplaces with slow, unverified quotes, local agencies with opaque pricing, or informal word-of-mouth arrangements with no accountability. There is limited access to an instant, transparent price paired with a verified, nearby cleaner.

1.2 Broken for Cleaners

Self-employed cleaners often lose significant working time to unpaid travel between scattered jobs. High agency commissions and platform fees further reduce what cleaners actually take home, contributing to high turnover and inconsistent service quality across the market.

1.3 The Missing Layer

The cleaning industry has both customers and cleaners in abundance. What it lacks is intelligent coordination — a layer that routes jobs efficiently, prices dynamically, and creates accountability for both sides. That is the gap Scrubbr is built to close.

2The Scrubbr Model

2.1 Postcode Density

Scrubbr batches bookings by postcode district so cleaners can complete multiple jobs in the same area without wasted travel time. This lowers operational cost, which supports stronger pricing for customers and better earnings for cleaners.

2.2 The Flywheel

More customers in a postcode improve routing efficiency, which lowers cost, which improves pricing, which attracts more customers — a self-reinforcing loop that strengthens as density grows in each market.

2.3 Instant Pricing

Customers receive an instant quote based on property size, service type, postcode demand, timing, and cleaner availability — removing the need to wait on manual quotes or negotiate price.

3The Platform

3.1 Customer App (iOS & Android)

Instant postcode-based quotes, booking, payment, and tracking, two-way reviews, account management, and SCRUB credit rewards.

3.2 Cleaner App (iOS & Android)

Profile verification (ID, DBS, insurance), availability settings, postcode-batched job offers, route visibility, job completion tracking, and automated payout.

3.3 Admin Dashboard

Booking oversight, cleaner assignment, revenue tracking, dispute resolution, coverage mapping, and customer support tools.

3.4 Core Infrastructure

Booking and user data management, authentication, payment processing, matching and scheduling logic, notifications, and a two-way review system.

3.5 Current Status

The customer-facing web platform is live, including the booking and quoting flow, postcode validation, promotional code support, customer authentication, and email confirmation. Mobile apps for both customers and cleaners (iOS & Android) have also been developed and are currently in testing.

4Business Model

Customers pay upfront for a booking; Scrubbr retains a platform commission; the cleaner receives the remainder automatically after job completion. As postcode density increases, pricing becomes more competitive and volume grows, improving margin through operational efficiency rather than price increases.

5$SCRUB Token

$SCRUB is intended to function as a utility token within the Scrubbr ecosystem. It is designed to support cleaner participation, customer reward infrastructure, and platform access features — not to represent equity, profit-sharing, or investment return.

5.1 Cleaner Participation

Cleaner access to certain verification-linked features and status levels may be tied to $SCRUB participation requirements. This is a platform trust and quality mechanism, reflecting accountability standards rather than a financial promise.

5.2 Customer Rewards

Customers do not receive direct token payouts for booking services. Customers build SCRUB credit — an in-platform rewards balance — through activity such as verified reviews and successful referrals. SCRUB credit can be used inside Scrubbr for discounts, loyalty perks, and selected partner offers. $SCRUB is the utility layer powering this system.

5.3 Platform Utility

$SCRUB may support additional platform-linked benefits, such as access features and selected utility perks, as product functionality develops.

5.4 Governance

Scrubbr does not currently operate on a decentralised governance model.

As the ecosystem develops, governance features may be introduced where appropriate. Any future governance functionality will be implemented only where it provides practical value to platform participants and complies with applicable regulation.

6Tokenomics

Total Supply: 1,000,000,000 $SCRUB — fixed, no further minting.

6.1 Anti-Rug Mechanisms

Liquidity locking targeted via Team.Finance once presale funding covers the fee. Liquidity will not be removed before locking is confirmed publicly. Team tokens subject to vesting; contract verified and public on Basescan.

6.2 Transparency

The smart contract address, verified source code, liquidity lock details, and future audit reports will be published through the official Scrubbr website and verified BaseScan page.

7Geographic Expansion

Timelines are indicative and subject to change based on platform performance, regulatory conditions, and operational readiness.

8Roadmap

Delivered

• $SCRUB deployed and verified on Base
• Initial liquidity pool established on Uniswap
• Community live on X and Telegram
• Customer web platform — instant quotes, booking, and payment
• Postcode density routing engine
• Customer and cleaner mobile apps (iOS & Android) — in testing
• Whitepaper published

In Progress & Next

• Cleaner onboarding and verification at scale
• Customer rewards infrastructure (SCRUB credit) live
• Expanded postcode coverage across London
• Partner offers and loyalty perks
• Additional platform utility features
• National UK expansion

9Why Base

Scrubbr is deployed on Base, an Ethereum Layer 2 network, chosen for lower transaction costs, faster processing, and a broader onchain ecosystem — supporting more practical day-to-day utility features than a higher-fee network would allow.

10Legal & Regulatory

$SCRUB is intended to function as a utility token within the Scrubbr ecosystem. Its treatment under applicable law may depend on jurisdiction, technical structure, and actual platform use.

This document is provided for general informational purposes only. It does not constitute financial advice, investment advice, or a recommendation to buy, sell, or hold any cryptoasset. Cryptoassets are high risk, their value can be volatile, and availability or functionality may vary by jurisdiction. This document does not constitute an offer or solicitation in any jurisdiction where such an offer would be unlawful.

Scrubbr monitors applicable UK regulatory developments regarding cryptoassets and will take appropriate steps as the regulatory framework develops.

10.5 Risk Factors

The development and adoption of the Scrubbr platform are subject to commercial, technical, operational and regulatory risks. These may include slower-than-expected user adoption, changes to applicable law, smart contract vulnerabilities, third-party service interruptions, cybersecurity incidents, or changes to blockchain infrastructure.

While Scrubbr is designed as a utility platform, there is no guarantee that planned features will be delivered on any particular timeline or that adoption targets will be achieved.

11Conclusion

Scrubbr is a real cleaning marketplace addressing genuine inefficiencies for customers and cleaners alike. $SCRUB is designed to support that platform as a utility layer — powering cleaner participation, customer rewards, and platform access as the ecosystem grows.

Official Resources